The Vande Ganga Jal Sankarshan Jal Abhiyan 2026 was launched on 25 May 2026 on the occasion of Ganga Dashmi. The campaign continued across Rajasthan until 5 June, 2026. The state-level campaign was inaugurated by Rajasthan Chief Minister Bhajan Lal Sharma. Its objective was to promote water conservation, groundwater recharge, restoration of traditional water bodies and participation of the public in environmental sustainability initiatives. The Vande Ganga Water Conservation Campaign highlighted the importance of rainwater harvesting, restoration of traditional water bodies and groundwater recharge. The campaign aimed to address water scarcity by combining traditional conservation practices with modern water-management techniques.
 

During the event, participants were encouraged to contribute towards environmental and water conservation initiatives. The event demonstrated an organised effort to address water scarcity and promote sustainable development across Rajasthan. The campaign required financial resources for organising awareness programs, promotional materials, plantation drives, restoration of water bodies, transportation, and other conservation-related activities. The investment was aimed at creating long-term environmental benefits and promoting sustainable water management practices. The campaign also highlighted the importance of collective responsibility in protecting natural resources. Various experts and speakers shared practical solutions for tackling water scarcity and stressed the need for sustainable water usage in daily life. The event inspired citizens, students, and social organisations to actively participate in conservation efforts. It served as a platform for spreading awareness about environmental protection and encouraged communities to adopt water-saving practices.

Overall, the campaign successfully promoted the message that water conservation is essential for ensuring a secure and sustainable future for coming generations. Water Conservation Campaign, Rajasthan possesses only about 1.2% of India's total surface water resources despite being one of the country’s largest states. The state has around 639 reservoirs with a total storage capacity of more than 13,000 million cubic meters. However by April 2026, these reservoirs contained only about 6,086 million cubic metres of water which was nearly 52.2% of their total capacity. Reports also stated that around 227 reservoirs had completely dried up during the previous six months. To address this challenge, the campaign aims to increase the water-holding capacity of traditional water-bodies by nearly 20% before the monsoon season through cleaning and restoration work.